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The Simple Alternative to traditional "Labels":
Century Recording doesn't take publishing rights... Doesn't offer advances... Doesn't offer royalties... Because we don't mess with your money. Your albums never have to go "out of print" regardless of sales volume. We can publish on-demand with your permission. We don't require exclusive contracts. We work with Indie labels, artists, managers agencts and promoters. Label financed and owned releases shorten artist careers. It's a dead end cycle. Advances in return for rights, royalties that never seem to pay back advances. Sales that never reach the artist. Then the label stops marketing and producing the album because it's not "new". Labels are like Walmart, they only seek artists and releases that can deliver high volume to feed their high overhead. They drop the rest. Artists get older, fans get older, but in most businesses that means their customer base and sales just keep growing. Ever wonder why that isn't true in music or comedy? It's the label business model. They stop investing when your audience ages into lower volume adult sales because the volume and profits slow down by their standards. It's a lazy system. Here's the labels' secret... labels own a perpetually young fanbase through their young format radio networks and web sites that have replaced retail music stores lately. The Labels just cycle artists through these audiences and discard experienced quality artists and older fans at the end of a 3-5 year cycle... IT STOPS NOW! IT STOPS HERE! Our secret is... Low volume doesn't mean low profit. For indie artists there can be high profit and growing audiences but you have to take on the responsibility of running a small entertainment business. Artists are our clients. Century Recording is an entertainment agency that works on a project basis. You decide what, when and how much we do. You control your infrastructure, releases, tours and road support. We advise, consult and support. No exclusive contracts. THERE IS A SUCCESSFUL INDIE BUSINESS MODEL 
THE PATH FOR STANDUP COMEDIANS  An interesting thing happens when the "label cycle" is broken. 1) Artists can keep selling their old albums along with their new albums because they are still profitable and they own the rights. 2) Fans buy 2-3 albums because the music is new to them or a great gifts. 3) Artists make 85-90% on every sale. 4) Albums never go "out of print" because everyone has a financial interest in selling them, forever, including your kids. 5) As artists get older and better they keep developing new fans. 6) Music becomes an artist owned business again that makes real profits, supports families and homes. What's In A Century Recording Deal: We do offer special services to invited Century Recording artists. We want Century Recording artists to have every advantage our networks and experience can offer: 1) We advertise you in all our entertainment web sites using banner ads - 90+ domains worldwide. 2) We try to match you to private and corporate booking inquiries we receive from our sites. 3) We work to market your releases through our web sites that reach 2.2 million fans monthly. You make the money 4) We promote you as a roster artist using our services. 5) We do not require exclusive agreements from Artists. 6) We look for cooperative branding/exposure and marketing opportunities for and between our clients like Piggybacking, circuit booking, corporate sponsorships. 9) You have to be good and use our basic paid services. When you do use some of our services, we earn a little and build Century Recording to better serve the Century Recording artists. Things we try to do for Century Recording artists... Get you exposure in over 90 markets worldwide 24/7, match you to a corporate booking every now and then, find you sponsors, hook you up with other artists on our roster. Thanks to the support of Eric Lokke, standup comedian, Randy McAllister, a great singer/songwriter, Gareth Roberts, founder of Denbury Resources (look them up) and over a 1000 standup comedians, there is an alternative. Some experienced musicians and comedians are going to be skeptical, we hear it all the time. I guess it's understandable considering the history of the industry. It's too bad because frequently those are the artists that have the most to gain. Century Recording represents a fundamental change, not some sort of trick. Century Recording is very real. We spent the last 12 years trying to figure out why talented artists were having to sleep in their cars, taking gigs that didn't pay gas. Our "Record" Deals: It's pretty simple. If we like what we hear, we send an email inviting you to become a Century Recording artist. If you are interested, we will get some information from you so we can get started. We are no long involved with CD's or DVD's as a format. We believe they still have value as a revenue stream for live performances, but encourage writers and performers to go digital with their material. We recommend CDBaby.com where comedians and musicians can get broad distribution in the usic or spoken word categories.. Digital distribution is critical and capable of delivering a steady income stream. For video we recommend creating a Digital TV channel through Roku, AppleTV or YouTube. We offer paid marketing services to support your titles with a combination of weekly reviews distributed to our network of 40 entertainment domains and 24/7 Twitter Tweets for a flat $75 setup fee and $125 per month per title with a 1 year contract. We will need a web site or CDBabycom, iTunes or other digital distributor url to each title, 600x800 cover graphic in jpg format, an artist bio, photo and signed contract. Yes, we currently work with more standup comedians than bands. We have more experience in comedy, 12 years. We have also been working in music over the last three years... mostly Blues, Americana, Roots Rock, Roadhouse and Country. Invited Artist Acceptance Response Start marketing. I like your terms and want to be a part of the Century Recording roster. CLICK HERE only if you have received an invitation to become a Century Recording artist by email:
 We work for our Artist's... Our Artists don't work for us. |
                 Welcome to my comedy network featuring approximately 1200 of the world's best standup comedians, 400 clubs and daily live event listings. My sites book comedians around the world and promote their events.
Don Lokke is available for project consulting via phone. Initial 30-minute consultation is free. Beyond that, everybody's gotta make a living, so a contract will be provided and project rates apply. Credit cards accepted. Call: 972-490-5167 10-7pm CST M-F |
CENTURY RECORDING - 7721 EL PADRE LANE DALLAS, TEXAS 75248 QUESTIONS CALL: 972-490-5167 | 9-6 CST WEEKDAYS
Recognized "Media Company" of The Recording Academy
Member Roots Music Association
Member Comedy Writers Guild
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